BUSINESS TECHNOLOGY MEDIA FOR AFRICA

Nigerian start-up launches social media platform

Staff Writer
By Staff Writer, ITWeb
Johannesburg, 05 Jun 2025
Ajukwaeke Adaobi, co-founder of 9jawap.
Ajukwaeke Adaobi, co-founder of 9jawap.

9JAWAP Tech Solution Limited launched 9jawap, a mobile-first social networking platform designed to empower Nigerian content creators, small businesses, and community leaders with tools to grow and earn from their digital presence.

The company said unlike traditional social media platforms that rely heavily on algorithms and offer limited monetisation in Africa, 9jawap is built to support grassroots creators and entrepreneurs.

It features a mix of blogs, reels, job boards, news feeds, and community pages — all accessible from mobile devices and optimised for Nigerian engagement patterns, said the company in a statement.

“Our goal is to build a local digital economy where every day Nigerians can turn influence into income,” said Ajukwaeke Adaobi, co-founder of 9jawap. “We’ve already launched a monetization system that includes direct tipping, premium content tools, and a reward-based payout tier called Leader Basic 9ja.”

9ja program allows selected users who consistently create quality content to earn monthly rewards of up to ₦6,900.

All platform members can also receive tips and promote their content, pages, or events directly.

Since its soft launch, the platform has seen over 50,000 web visits, with new creators joining from across Nigeria, according to the company.

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